Lola La'bel is a creative lifestyle brand rooted in self-expression, confidence, and community. Born from a deep connection to artistry, LOLA blends fashion and creativity as a form of storytelling; designing clothing that empowers individuals to embrace their unique superpowers and show up as their most authentic selves. The brand exists to inspire confidence, celebrate individuality, and influence others to live boldly and unapologetically.
At its core, LOLA is about connection. It brings people together through creativity, cultivating inclusive spaces where self-expression is not only welcomed but encouraged. Every piece, every experience, is designed to feel like a safe space, where art, identity, and confidence coexist.
Recently expanding it to a retreat and events experience, SURRENDER- dedicated to community, movement, and holistic well-being. SURRENDER creates intentional spaces where people can reconnect with themselves and others through mindful movement, healthy living, and shared experiences. It’s an invitation to slow down, let go, and fully step into alignment: mentally, physically, and creatively.
Karina Carvalho founder of lola la'bel says:
"I founded LOLA as a creative expression rooted in confidence, self-discovery, and community. What began as a way to stay connected to my artistic side has grown into a purpose-driven brand that empowers people to embrace their individuality and chase their dreams with belief and intention.
My leadership is grounded in authenticity and action. I lead by example, cultivating a positive mindset, encouraging self-trust, and inspiring others to step fully into their potential. Through LOLA and our retreat experience, SURRENDER, I am creating spaces that bring people together through creativity, movement, and mindful living.
This brand is more than fashion or experiences .. it is a platform for growth, connection, and transformation."
Why We Exist
We exist because too many women feel the need to shrink, perform, or silence parts of who they are in order to belong.
LOLA was created as a space where self-expression is not only accepted, it’s celebrated. A space free from judgment, where women are encouraged to move, create, and express themselves in ways that feel true to them. We believe that when women feel safe to be who they are, real confidence is built from within.
Our designs are inspired by movement and freedom, reminding you that your body, creativity, and identity are meant to be lived in, not restricted. Through clothing, community, and intentional experiences like SURRENDER, we create environments that help women reconnect with their inner strength, trust themselves, and show up authentically.
We exist to bring women together: to grow alongside one another, empower one another, and rise collectively. Because when women support women, confidence becomes contagious, creativity expands, and the world becomes a more expressive, compassionate place.
LOLA is more than a brand.
It’s a reminder that you don’t have to change who you are to belong, you just have to be yourself.